We live in a day and age where we are constantly bombarded with information – there is simply no escape. If you look around a crowded room, chances are that over 75% of the people you see will be using some form of technology; a tablet, a laptop, a smart phone (or smartphones), an iPod, a Kindle, or all of these! Communication as an entity is changing and adapting daily, from board room meetings and paper advertisements to a world where people checkout at the supermarket using coupons they have accessed on their iPhone, and where conversations are limited to 140 character snippets.
So what, you may ask? The world is changing, you get that. But the question is, do you really?
According to The Chartered Institute of Marketing (CIM), “marketing is the management process that identifies, anticipates and satisfies customer requirements profitably”. But customers today have much higher expectations than they did ten years ago. With anything they want at their fingertips (such as YouTube videos, music downloads, online shopping), and so many options, customers are pickier and more demanding. It therefore takes a strong brand and marketing strategy to generate the customer loyalty that a company such as Apple has.
So get ahead of the curve and keep your company out of hot water. Analyze the marketing approach you use today and challenge yourself: Have you done thorough market research? Are you selling to the right target market? Do you have opportunities in other markets? Are you utilizing the right modes of communication in approaching your customer? If a potential customer Google’s your speciality, will your website pop up?
The work of a marketer is never over, and the best marketers listen to their customers, provide unquestionable information and quality and forecast change before it happens. Good luck on your marketing path. If you have any questions or would like me to help you with your marketing, please contact me today.
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