Friday, September 5, 2014

Why I Am Endorsing Michael Sullivan

Disclaimer: So there are no assumptions made, these are 100% my own words and ideas (and at times ramblings…) and the Michael Sullivan campaign is not aware of the existence of this blog. I just wanted to share my personal views on why I am passionate about getting Michael Sullivan elected on September 9th to the Middlesex DA’s office.

There are many things that people don’t know about my relationship with Jennifer Martel, and many things they don’t know about the night of August 15th, 2013 when Jen was brutally murdered in front of me and her four-year-old daughter. Of the first, there is nothing in the world I can say and no need to prove how close I felt to Jen nor is there a need to reveal many of the other intricacies of her life that have never surfaced. As for the night of her murder, Marian Ryan has slyly suppressed many facts in an effort to save face and deflect the heat the DA’s office received after that fateful week.

There are many memories from those horrible few days that will stay with me forever, and many facts that I hoped the public would eventually be provided with. Like the fact that Jen was baking blueberry muffins when Jared attacked her, which the police found burning in the oven as her body lay getting cold outside on the patio. Or the fact that Jared threw her phone into a stream behind our apartments more than two hours before he attacked her, assumedly to prevent her from calling the police. Or worse still, that Jared stabbed Jen more than fifty times, with multiple knives, leaving more than twenty defensive wounds on her hands as she fought in vain to survive.

That night was a nightmare coming to life. I stood screaming outside my door, covered in Jen’s blood, long after the police came. They insisted I go to the hospital, to make sure I hadn’t been injured and to ensure that I was mentally ok after what I had just seen. Alone, with all my neighbors barricaded in by police tape, I had to wake my five-month-old son and take an ambulance to the hospital. There I sat for what felt like an eternity waiting for the medical staff to come and check my vitals. I was even still waiting to see if I could wash Jen’s blood off my arms while the police waited at the door to ensure I didn’t discuss what had just happened (because they already knew it was going to be a public case). My vitals were checked (with an very unhappy baby in tow) before they carted me back to the Waltham police station to obtain my statement. It was past midnight and I sat in a fluorescent lit interview room across a metal table from two detectives bouncing my five month old, fussing son on my knee as I recounted what I saw, trying to keep my composure.

There was no compassion and no understanding towards my circumstances. That night, it was just police protocol and routine but that is understandable considering the job the police needed to do. I was emotionally drained and still in total shock the next morning when I attended Jared’s arraignment at the Waltham courtroom. There I had my first experience with the ADA Lisa McGovern who I learned would be trying the case. That memory sticks in my head because for the first time since seeing Jen stabbed and punched over and over and watching her die as her legs gave way and fell to her sides, I was shown compassion and concern. Hysterical, sitting in the victim witness room at the courthouse, Lisa McGovern came up to me, and in the kindest and most concerned voice told me how sorry she was for my loss and how hard she was going to try to get Jen justice. For the first time, I felt some faith in the system, and truly felt that the ADA wasn’t making promises she didn’t think she could keep. She was genuine and understanding, and most importantly, she was kind.

I would love to say that I received this same reassurance three days later when Marian Ryan met us at the door of the DA’s office in Woburn where we went to review our statements and facts of the murder. This was not the case. The woman spoke no more than five words to us, coldly shaking our hands with a sour look on her face, almost like we were there for a business arrangement. That was the last time I spoke to her until the day of Jared Remy’s plea in May of 2014.

On the morning of Jared’s plea deal, the Martel family and my family gathered in a private room at the Woburn courthouse before filing into the courtroom. Marian Ryan came in and began in a very matter-of-fact tone, to politically state what was going to happen next. I asked if the public was going to finally get to hear what Jared did to Jen, as they would have had there been a trial. But the next thing I know, Marian Ryan ushered me into a tiny little room with a table with Nancy Sterling (the Martel’s pro-bono lawyer) and the victim witness advocate. Marian Ryan did all the talking. She started by interrogating me about what sort of press engagements I was planning on doing (I of course had not planned anything, nor had the thought crossed my mind). She then went on to tell me that if I WAS going to talk to the press, that I NEEDED to run it by both her and the Martel’s lawyer before saying anything. If I hadn’t consulted a lawyer previously about my rights as a witness, I would have genuinely felt coerced into silence by Marian Ryan. Then she had the audacity to grab my arm and say, “We all understand what you are going through.” By then, I’d had enough. I looked her directly in the eye and said through tears, “You have no idea what I am going through,” before standing up and leaving the room in tears. The victim witness advocate had to ask me if I was ok and if I needed tissues, offering me time and space to compose myself. I went into Jared’s plea with this terrible experience in the forefront of my mind. I felt used, lied to, and manipulated.

Still, I dismissed this experience off as a one-off personal issue and while I shared it with Mary Dunne - who I grew close to in the months leading up to May - during a celebratory dinner that night, I did nothing about it. But Marian Ryan has gone too far. After that day, she suspiciously withheld my 911 call while releasing the others from August 15th, claiming it was in my interest even though I was never asked or consulted about it. I know for a fact that what I say on that call points a finger at her office and I am certain that it was for that reason she hid it from the public.

Then it was revealed that she also withheld multiple pages of the independent report conducted about letting Jared go just two days before he murdered Jen. Since August 15th, I have lost my faith in my government and the process. It is worse still to think there are people in places of authority that use their position of power to manipulate, prevent transparency, keep secrets, and apparently reign terror on their direct reports. Why do I want people to know about Jen’s case, and my situation? Firstly, I want someone else in my position to be able to SAVE their friend, which is possible if they are educated about the situation I wound up in. Secondly, I want our apartment complex to take accountability for the fact that they let an extensive criminal live illegally in the complex for eight years exposing us all to a potential danger. Thirdly, I want the government to take a stricter approach on how they treat domestic violence cases. Fourthly, and lastly, because the attitude of blaming the victim NEEDS to change and people need to educate themselves about this very real problem.

None if this is ever going to happen if government officials care more about how they look than about the public’s right to know the facts. Otherwise what is the point of a democracy?

I don’t want any witness or victim to feel the way I did when I was face-to-face with Marian Ryan. As it is, life is hard enough after experiencing a violent crime. That is why even though I am over 1,000 miles away from Middlesex County and have sadly traded my MA voting rights for the Mid-West, I am still interested in the DA race. Luckily, contender Michael Sullivan provides a sound alternative to Marian Ryan. While not perfect himself (who is?), Michael Sullivan is a man of the people; kind, compassionate, and easy to get along with. This is SO important when dealing with victims and witnesses. His plan to transform the Middlesex DA’s office includes all the right changes that are needed to run a more effective, more compassionate, and more transparent office.

Some people complain that Jennifer Martel’s story is old news and that blame is being incorrectly given by calling for Marian Ryan’s removal from office. Jared Remy wielded the knife(ves) that killed Jen – I know, I was there – but it was Marian Ryan’s office that didn’t blink when they let Jared go. I, personally, am thoroughly convinced that Jared planned that night of his arrest to kill Jen so he came back to finish the job less than 48 hours later. It was Marian Ryan herself that denied any wrongdoing just hours after Jen’s death in a cold press statement. It was Marian Ryan who withheld implicating details in a report that said errors HAD been made. It was Marian Ryan that withheld my detailed 911 call and tried to coerce me into not speaking to the press.

Jen’s story may be more than a year old, but it is NOT old news. Each day, 3 women die because of domestic violence. Every year, 1-in-3 women homicide victims are murdered by their current or former partner. The domestic violence conversation should be at the forefront of people’s minds until public perception changes, and until our government does a better job of addressing and preventing such abusive behavior. And that starts with a new Middlesex DA: a fresh face that will help us fight the battle for Jennifer Martel and every other woman victim out there instead of just covering it up.
  

Friday, February 1, 2013

Hospital Stricken... For Weeks (Day 1)

I had convinced myself that this blog was to be used for valuable business and marketing advice only, that was... until today.  I am almost thirty weeks pregnant with my first (and ONLY may I add) child (we are expecting a baby boy), and I was admitted to the hospital today for oligohydramnios.  For all those common folks out there, that means low amniotic fluid that they are attributing to my water breaking early.  As far as we know right now, I will be in here until 34 weeks, when they will induce labor. Sooo that means I have four and a half weeks confided to a hospital room, missing the pure pleasures of my daily Starbucks fix, my amazing memory foam King size bed, my beautiful little doggie, and oh yeah, sleeping next to my wonderful husband.  I figure it is going to be an entertaining few weeks, to say the least, which might end up with me lacking some hair, a few brain cells and maybe my patience as well.  Needless to say I figured I had to document it somehow so here we go.

Day 1:

My husband thinks my doctor looks like Dr. McDreamy.  Yes, you read right, as in Dr. McDreamy from Grey's Anatomy.  See I host girl's night at my house to watch Grey's religiously every Thursday, and while my hubby will adamantly refuse this, he enjoys watching it with us and sharing some wine with the girls, probably more than I do (minus the wine of course).  Ok so Dr. McDreamy is really nice, and relatively good looking, and all in all a good doctor to have around if I am to go crazy in the hospital...

My sister is worried I am going to scare away all the nurses.  For those who don't know me, I like to talk, a lot, so the nurses today have already heard my whole life story, seen Facebook pics, and exchanged funny anecdotes.  My sister said I really should pace myself, as I will have more than a month to entertain these poor poor nurses.  My opinion?  No time like the present!

Funny Nurse Story of the Day:  I will attempt to share one of these every day, because nurses are the best, they are all knowing.  And I have had some really awesome nurses today.  We had a good fifteen minute laugh about this one:

A guy was with his wife while she was in labor.  He pulled the nurse to the side and asked her, "will my baby be born with clothes on."  Thinking he was joking and wanting to play along she said, "Oh yeah, of course.  Top hat and tap shoes and all."  "WHAT," exclaimed the guy, clearly bewildered.  He HADN'T been joking...

That's all for now folks.  Stay posted to hear how day 2 goes as the countdown begins...

Friday, December 14, 2012

My Love Affair With Hubspot, The Company That Keeps On Giving


As a marketer, I am a HUGE believer in self-learning.  As our world constantly changes around us thanks to new technology, it is important for marketers to stay two steps ahead of everyone else.  Why?

Because they have to understand how people's demands change over time while also adapting the way they communicate to these people through ever changing channels.  Here begins my love affair with Hubspot, a marketing software created by two MIT graduates.  They are headquartered in Cambridge, MA, financed by Google, and growing exponentially.  Not only is their software changing the way the world markets products and services, but they are also inundating the marketing space with valuable educational content; webinars, infographics, e-Books, and more to help the average, everyday marketer hone their skills and learn new tricks of the trade.  The best part?  All of these valuable educational resources are FREE.

What have I learned from Hubspot you might ask?  Not only have I educated myself on how to layout the most optimized company Facebook and LinkedIn pages, but I have also learned how to set up the best landing page, what customers are looking for in content, and EVEN how to create a handmade infographic using PowerPoint and Pixlr.  This is additional to their core message: that inbound marketing is the way of the future.  Instead of mass marketing to a large audience in a hit-or-miss fashion through outbound methods like TV spots, magazine advertisements, trade-shows, and more, inbound marketing focuses on bringing the leads to YOU through a combination of strong organic SEO, landing pages, calls to action, and content, content, content.  Companies end up shortening their sales cycle because leads are qualified, and warm.  These are people that have been driven to you in a more individual, personalized manner.  This concept is changing the way companies market to consumers, forever.

So this holiday season, ask yourself, is your company not only providing a service, or product, but also changing the way people think and learn?  What is your company doing for your community?  You might be missing out on a huge opportunity by narrowly focusing just on sales.  It is the whole package that gives a company a competitive edge, strong brand awareness and the ability to sell.  And in the meantime, take a look at all of Hubspot's free resources HERE and read their blog HERE.  I guarantee their wealth of information, innovative ideas, and more will instil a new fiery passion for marketing in your heart, as it has in mine.

Tuesday, October 25, 2011

The Power of Jobs


Since his sad passing, there has been an abundance of news articles about Steve Jobs, and the blogosphere has gone crazy with obituaries, posthumous recognition of his life and achievements and, let’s be frank, much discussion about his failures too.  The best blogs give a balanced perspective of both such as Nancy Koehn at the Harvard Business Review.

The very fact that Steve Jobs transformed Apple’s fortunes in recent times is indisputable.  He adopted a mix of different marketing skills to appeal to the customers and resellers within his target market, and through a combination of innovative products, interactive product launches, simple but effective commercials, and the power of social media (just look at Apple’s YouTube channel to see how many views this has), Steve Jobs convinced us all to buy products that, some say, we didn’t actually need.  And we pay more for them too when compared to the plethora of cheaper imitation devices from the competition which, some argue, are actually better than Apple’s products.

Having innovative products is one thing, but it is exceptionally rare for them to sell themselves without making an effort to boost product sales.  The annals of time are littered with the failure of brilliant products because, despite what people may think, products don’t just walk off the shelves: first you need to convince the customer that they need to buy your product.

And this outlines the power of marketing.  Steve Jobs created such an unprecedented level of demand for his products that even with the reception issues that blighted the launch of iPhone 4, demand for the new iPhone 4S outstripped supply.  When launched, the iPad2 was also out-of-stock everywhere.  People couldn’t seem to get enough of Apple.  Whether this remains the case in the post-Jobs era remains to be seen and there are reports already circulating that demand for Apple’s products is waning (although there is an abundance of counter-arguments citing that this is not exactly true) and that this even started before Jobs’s passing.
Steve Jobs leaves a legacy behind for many reasons that are not just related to the products themselves: powerful marketing of Apple’s products generated the unprecedented levels of demand that we have all witnessed.  Without this, the revolution of smartphones and tablet computers would not currently be happening and the transformation of Apple’s fortunes and dominance would have remained a figment of Jobs’ imagination.
Steve Jobs is therefore an icon and Business Schools will be discussing thisgreat man for an eternity, and rightly so, but behind every great product, not only is there an innovative genius, but a powerful and successful marketing engine.

Welcome to the new world of marketing in the digital age!

Saturday, October 1, 2011

Welcome to the World of Marketing!


We live in a day and age where we are constantly bombarded with information – there is simply no escape.  If you look around a crowded room, chances are that over 75% of the people you see will be using some form of technology; a tablet, a laptop, a smart phone (or smartphones), an iPod, a Kindle, or all of these!  Communication as an entity is changing and adapting daily, from board room meetings and paper advertisements to a world where people checkout at the supermarket using coupons they have accessed on their iPhone, and where conversations are limited to 140 character snippets.

So what, you may ask?  The world is changing, you get that.  But the question is, do you really?
According to The Chartered Institute of Marketing (CIM), “marketing is the management process that identifies, anticipates and satisfies customer requirements profitably”.  But customers today have much higher expectations than they did ten years ago.  With anything they want at their fingertips (such as YouTube videos, music downloads, online shopping), and so many options, customers are pickier and more demanding.  It therefore takes a strong brand and marketing strategy to generate the customer loyalty that a company such as Apple has.
So get ahead of the curve and keep your company out of hot water.  Analyze the marketing approach you use today and challenge yourself:  Have you done thorough market research?  Are you selling to the right target market?  Do you have opportunities in other markets?  Are you utilizing the right modes of communication in approaching your customer?  If a potential customer Google’s your speciality, will your website pop up?

The work of a marketer is never over, and the best marketers listen to their customers, provide unquestionable information and quality and forecast change before it happens.  Good luck on your marketing path.  If you have any questions or would like me to help you with your marketing, please contact me today.